Lakeland Health Selected a Winner in 36th Annual Telly Awards
Apr 19, 2016
(ST. JOSEPH) – With nearly 12,000 entries from all 50 states and numerous countries, Lakeland Health is proud to have been named a Silver winner in the 36th Annual Telly Awards for their piece titled “da Vinci Masterpiece.” The goal of the broadcast campaign, that portrayed the da Vinci surgical system as an artist, and patients as masterpieces, was to inspire community members to seek out da Vinci robotic-assisted surgery as an alternative to conventional laparoscopic surgery options.
A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition. The Silver Council evaluated entries to recognize distinction in creative work with less than 10 percent of entries chosen as winners of the Silver Telly, the organization’s highest honor.
“Lakeland continues our stewardship of community resources by leveraging a talented internal marketing and communications team,” said Megan Yore, Chief Communications Officer and Director of Marketing, Lakeland Health. “We are honored to be recognized with the highest Telly achievement for our team’s work.”
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Lakeland Health’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”
With over 1,250 da Vinci cases performed to date, this state-of-the-art technology allows patients to receive the advanced treatment they need at Lakeland Health, without leaving our community. To better serve our patients, in September 2014 we acquired the newest model robot — the da Vinci® Xi™ Surgical System, making Lakeland the first in our region and second in the state of Michigan to have a da Vinci Xi System. Lakeland is the third health system in the country to have two.
To view the winning “da Vinci Masterpiece” entry, visit www.lakelandhealth.org/masterpiece
About The Telly Awards
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. To find out more about the Telly Awards visit www.tellyawards.com.