Our reputation is our brand -- we strengthen our brand by providing our patients with exceptional care and service. Each day, we are bombarded with messages about our health, healthy living, and health care. In order to stand out from this barrage of information, Lakeland must communicate our brand in a way that encourages our communities to make Lakeland their first choice for all of their health needs. To accomplish this, we must all strive to present a consistent, professional, unified image to the public.

Consistent branding provides many benefits for the organization, including cost and time efficiencies realized through coordinated activities, greater credibility gained through a professionally presented platform, direct access to dedicated experts in the industry, and effective media relations.

For our community, consistent branding and an integrated marketing/communications system provides a unified picture of our mission, vision, and values; builds an emotional connection associated with one core brand;  delivers messages quickly and to the right audience; and strengthens brand recognition by creating a seamless, compelling experience across all of our communication channels.