Awards

Honors & Awards

Hospital Marketing National - DTC Perspectives

• June 2018 Hospital Marketing National of DTC Perspectives, Inc.
  • We were honored with the Gold award for Best Website (between 200 - 500 beds), and the Silver Award for best Out-of-Home/Event/PR for our work promoting Stroke 101, Mental Health First Aid, and Living Well with Heart Failure.

2018 Top Hospital Marketer of the Year

• In May 2018 Hospital Marketing National of DTC Perspectives, Inc. recognized Megan Yore, Executive Director, Chief Marketing & Communications Officer with this award
  • The Top Hospital Marketers of the Year Awards recognize extraordinary hospital marketers driving innovation, spearheading great creative, and working toward better branding for their hospital, health system, or facility. Honorees were judged based on industry reputation, accomplishments, innovation, and notoriety among their peers, partners, and media.

Aster Awards 2018

• May 2018 Marketing Healthcare Today
  
• The Aster Awards is the nation’s most elite competition dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications.
  • Gold: e-newsletter "Pulse NewsLink"
  • Gold: Weight Loss Newspaper Advertising
  • Bronze: Orthopedic Service Line Promotion
  • Bronze: 15 Top Health System TV Commercial

Healthcare Advertising Awards 2018

• May 2018 Healthcare Marketing Report
• The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.
  • Silver: 15 Top Health System Total Advertising Campaign with TV
  • Silver: "What's Your Story?" Total Advertising Campaign without TV
  • Silver: Orthopedics Newspaper Advertising
  • Bronze: RN Recruitment program
  • Merit: Inpatient Rehab Newspaper Advertising
  • Merit: Weight Loss Newspaper Advertising
  • Merit: 15 Top Health System TV Commercial
  • Merit: Special Video "The Heart of Lakeland"

Telly Awards 2018

• May 2018  The Telly Awards
  • A bronze Telly for our 15 Top Health Systems television commercial

PR Daily TV Advertising Campaign Winner

• April 2018 Ragan Communications
  

• We also received honorable mentions in this category for our 15 Top Health Systems ad and Heart of Lakeland (internal) video production.
  
• From PR Daily's announcement: The 30-second spot opens with a young boy pedaling a bike, and looks for all the world like something shot with an old Super 8 movie camera. The voice-over does little to disabuse us of the notion, talking about the day to come when you just can’t pedal as fast. Then the boy is joined by his grandmother, also on a bike, and the narrator tells us, “That day is not today,” thanks to the orthopedic services of Lakeland Health. This video has won first place in the “TV Advertising Campaign” category of PR Daily’s 2017 Video and Visual Awards.
• The video works particularly well at helping the organization achieve its goal of inspiring community members to select Lakeland Health for their orthopedic needs, which include joint pain, arthritis, injuries and total joint replacement. It was shot in a single morning, with community members in the roles of the bicyclists and a small crew of video production professionals—and on a ridiculously small budget.
• Airing in southwest Michigan and northwest Indiana on three network affiliates and several cable sports networks, as well as in movie theaters, the commercial was part of a larger campaign to promote the organization’s orthopedic services across the community.
  

Collaboration Award

• May 2017 Affirmant Health Partners
• For work on supporting the elevation of the Affirmant brand.
  

Gold - Corporate Communications Manual 2016

• 2017 Aster Awards
  • Placing us in the top 5% of teams nationwide to produce this work, which outlines branding and communications standards for our organization.

Gold - Magazine Advertising - Series

• 2017 Aster Awards
  • For advertising on behalf of Lakeland Birthplace, Get Fit in the Mitt, and Stonegate Plastic Surgery

Gold - Special Event - "Listening with Heart"

• May 2017 HealthcareAdAwards
  • One of a series of a multi-year effort to enhance caring culture at our organization, this included live events with robust video and interactive content at three locations over 20 sessions, and a follow up series of 12 video learning modules.

Silver - Mammography Postcard Series

• May 2017 Aster Awards
  • Using humor to get the message to women turning 40 this year, those who haven't come in for a while for a mammogram, and to encourage new users.
    

• April 2017 Healthcare AdAwards
  • Also Silver for Corporate Communications Manual 2016, Silver for Mammography postcard series, and Merit for HealthCurrents our quarterly health care magazine.

Bronze - Orthopedics Television Commercial

• February 2017 Telly Awards
  

Exemplary Innovation in Patient Experience

• January 2017 Lakeland Health
  • For our Lakeland HealthShare online patient and consumer feedback group

Aster Awards

• May 2016
  • Gold for HealthCurrents magazine
  • Gold for Get Fit in the Mitt(r) campaign

2016 Innovation Awards

• April 2016 Healthgrades
  • First in the nation to embed Healthgrades patient satisfaction scores in our organizational website, leading to a more nimble process for patients to share their experiences and increased volume of scores.

PR Daily's Video Awards 2015

• April 2016 Ragan Communications
  • Excited that Lakeland Health has been recognized again for our daVinci Masterpiece campaign as PR Daily's Video Awards 2015 overall Winner in the TV Advertising Campaign category: https://lnkd.in/b5XXAvD

Website of the Year

• April 2016 TelerikSitefinity
  • Telerik Sitefinity's 2015 Website of the Year honors for healthcare landed recently with Lakeland Health after a multi-stage effort to arrive at the nominees eligible to be voted upon. The hospital system introduced their newly redesigned site 16-months ago in January of 2015, and it's clearly a winner on multiple fronts.
  • Since its inception in 2011, the Website of the Year awards have been recognizing Telerik Sitefinity-powered websites for creativity, design, user experience, functionality, and overall website presentation.
  • read more at: http://www.moodyonthemarket.com/Lakeland-Earns-Website-of-the-Year-Honors/22666449 

Silver Telly

• March 2016 Telly Awards
  • For our daVinci Masterpiece television commercial series. The highest honor from the premier awards group honoring outstanding local, regional, and cable TV commercials and programs, among other categories. Recognized among 12,000 annual entries from all 50 states and many foreign countries.

Exemplary Transformational Team

• December 2015 Lakeland Health
  • In recognition of our efforts to transform our digital marketing strategy

eHealthcare Leadership Awards

• November 2015 Strategic Health Care Communications
  • Silver Award for Best Overall Internet SIte
    

WebAwards

• Sep 2015 Web Marketing Association
  • Outstanding Achievement in Web Development
    

Aster Awards

• May 2015
  • Gold for logo series
  • Bronze for Internal Publication

Healthcare Advertising Awards

• Apr 2015
  • Gold for Internal Publication
  • Bronze for Logo Series
  • Merit for Total Campaign

Exemplary Outcomes Innovation

• Dec 2014 Lakeland Health
  • for Primary Care Summits
    

Employee Campaign Coordinator of the year for a large business

• Jan 2014 United Way of Southwest Michigan
  

Excellence in Innovation award

• Dec 2013 Lakeland HealthCare
  • for the Bring Your Heart to Work events and 90 in 90 campaign