General Logo Usage
These standards apply generally to all affiliate logos – check with Marketing for specifics
- The Lakeland Health logo is to be used for all consumer/public communications.
- We will use the logo at least once in all external materials to establish corporate identity.
- The proportions of the logo are a critical part of its use. It should not be enlarged, stretched, slanted, condensed or used at an angle. Hold down the shift key when sizing it to ensure the proper aspect ratio is kept.
- Make sure that other colors in the publication are compatible with the logo colors and that the logo is not imposed on a busy background or with so many other logos that it is not clearly seen.
- Unless full color, the Lakeland logo should only be shown in 100% PMS 314 blue, 100% black, or (reversed) white (see examples at right).
- Consider the size of the logo in relation to the size of the piece on which it is being used.
- Use the isolation area to keep the Lakeland logo obviously separate from other art elements. The logo should not be incorporated into other art elements, connected to or used as part of other logos.
- The Lakeland mark should always be used as part of the logo. Contact the marketing team for guidance if you wish to use the mark by itself (recognition pins, etc.).
- When placing the mark and logo, the correct logo must be used in relation to the background color.
Visit W: GraphicLogos for camera-ready or electronic (EPS) artwork of all Lakeland and affiliate logos. Lakeland logos should not be reproduced by any other means (hand-drawn, scanned, photocopied, computer generated, etc.). Make sure to review the READ THIS FIRST document before selecting a logo. The Marketing & Communications team is happy to provide the correct logo needed.