Marketing automation lets us implement a digital marketing strategy without having to manually press “send” on each and every email, message, campaign, or social media post we create. This tool helps us identify our audience, design the right content, and automatically trigger actions based on schedules and customer behavior. Once a campaign rolls out, it allows us to then focus on other tasks, such as analyzing and tweaking our marketing plan as results start coming in. This automated process allows us to save time and resources, driving revenue and ROI while we focus on business growth.