Brand Platform

Our Brand Platform

With patients as our focus, our brand platform is a summary of all the elements that make Lakeland Health special. Our mission is about what engages us on a daily basis. Our vision describes the impact we want to make.

Our values are the standards we believe in that drive the way we do things. Our positioning is the unique place we occupy in the world. Our personality is the image we want to project. Our Brand Platform is the essential tool to help us make the right decisions in everything we do.

Our Mission

To enhance health and serve our community

Our Vision

To positively transform the health and health choices of those we serve and employ

Our Values

TRAITS - Teamwork, Respect, Accountability, Inspiration,
Trust, and Safety

Our Positioning

We are focused on being southwest Michigan’s first
choice for all health and healthcare needs. We will strive
to achieve top decile metrics in all efforts so we can
be the trusted source. If we do not provide a service,
we will help our patients choose the best option
from our partners.

Our Personality

Conveyed through all Marketing & Communications
efforts, we want to be seen as a friendly, caring,
professional, trusted, inclusive, exemplary healthcare
team focused on each individual’s needs.

Marketing to team members

• Encourages better performance, promotes values
• Creates a common understanding of the organization
• Promotes superb services by appreciation each person’s valuable contribution
• Integrates culture, structure, vision, and strategy with each person’s professional and social needs
• Creates collaboration among departments

Marketing to consumers/patients

• Involves pricing, promotional activities, advertising, and all communication with the external audience
• Captures the attention of the market, drives interest in the service and loyalty to the organization
• Staves off competition
• Creates trust and credibility, and goodwill in times of crisis
• Results in positive financial outcomes