Our Brand Platform
With patients as our focus, our brand platform is a summary of all the elements that make Lakeland Health special. Our mission is about what engages us on a daily basis. Our vision describes the impact we want to make.
Our values are the standards we believe in that drive the way we do things. Our positioning is the unique place we occupy in the world. Our personality is the image we want to project. Our Brand Platform is the essential tool to help us make the right decisions in everything we do.
Our Mission
To enhance health and serve our community
Our Vision
To positively transform the health and health choices of those we serve and employ
Our Values
TRAITS - Teamwork, Respect, Accountability, Inspiration,
Trust, and Safety
Our Positioning
We are focused on being southwest Michigan’s first
choice for all health and healthcare needs. We will strive
to achieve top decile metrics in all efforts so we can
be the trusted source. If we do not provide a service,
we will help our patients choose the best option
from our partners.
Our Personality
Conveyed through all Marketing & Communications
efforts, we want to be seen as a friendly, caring,
professional, trusted, inclusive, exemplary healthcare
team focused on each individual’s needs.