Healthcare marketing best practices are evolving from a focus on traditional tactics to digital. At the time of publication, 78% of the information patients seek about healthcare is found online.
As you envision what may be needed to help you achieve your goals, we encourage you to start with a conversation with a Marketing & Communications advisor. Our primary consideration in attracting patients should be to begin with a robust web presence for your service line or program.
Additional tactics may be appropriate, if the goal is to affect a call to action: call for an appointment, visit the website to learn more, register for a class, etc. In our goal to make data driven decisions, our time and efforts must be spent driving market share and volume, according to strategic goals, using the most effective tactics possible, that can be measured
Collateral should be used to reiterate a conversation and provide more information, or when part of an ongoing, strategic distribution plan.
A digital strategy is customer-focused and address ways to improve the company's social media footprint, organic search results, customer engagement and brand recognition. It also include strategies for reputation management.